In todays world , which is more online than offline , visibility is seen as the key . Companies and Individuals are always in a pursuit to achieve their own visibility . To be visible and to get engaged is what is the story behind impression and engagement . “To see is Impression and to feel what you see is Engagement ” – Dr Ankush Sharma . In today’s digital world we all are in a race of seeing and getting engaged .
The world is full of impressions but only those who engage the content in the right manner get that visiblity where content is more felt. For an example – One bakery shop is posting photographs entire day but not getting the leads which they wish to generate from those photographs and when analysed in detail , it is observed that quality and content of photos were not of that level where it can engage with people .
Feel for the content and develop content which is more appealing and engaging will help to build a brand .
Impression – To See
Engagement – To Feel
To feel what you see will produce compelling and honest content ..
Experiential Learning 