” There are decades where nothing happens, and there are weeks where decades happen.” — Vladimir Lenin .This statement of Lenin is pertinent in the current context of marketing . In last 21 months of pandemic , companies who were previously not spending much on the digital front have created significant footprints in digital space .Marketing is also about creating significant value.Marketers also do not want to leave any stone unturned , hence they sense that digital is the way ahead and digital channels are the appropriate medium of communication .Customers these days are also wandering from offline to online and there are different reasons which triggers them to buy a product and digital can be one out of many others .Omnichannels also require people to have a proper understanding of customer life cycle and when to choose which tool, in aligned with objectives that company wants to achieve from that specific tool.Customers journey and migration from one channel to other is also making things challenging but it is surely useful for the companies to spend time ,efforts and money in identifying the channel which gives them desirable footfall.”Better understanding of the channel will help companies to run a successful campaign “#marketing #people #communication #digital #digitalmarketing #digital sahayog #omnichannel