What is that is more important for a brand . We talk about it in marketing classes that is it the marketing mix or placement of product as per their stage in product life cycle or segment in which they are catering to , from last so many years most of the marketing theories revolve around traditional marketing practices and marketing concepts. Brands have their own ways and means of promoting brand and entering into the customers mind and more through the world of positioning . In recent times with the growth of social media the brands has got in the zone of walking on thin razor all the time . The interpretation of message and brands get trolled on social media. It is not only the individual celebrity but it is also the brand which suffers the heat of social media. In the case of some products , Purpose of the brand some times happen in the darkest of the time but it is better than never. We in our subsequent post will talk more about the brand and their purpose , process of purpose and identification of the purpose after a while.
It will be an interesting read to define the purpose of a brand . Keep Reading .
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